Job Description

SEO & AEO Responsibilities

Developing strategy (onsite, offsite, content, technical, and answer engine optimization)

Developing and owning your client's Answer Engine Optimization (AEO/GEO/LLMO) strategy — positioning client content to be discovered, trusted, and cited by AI answer engines such as ChatGPT, Perplexity, Google AI Overviews, Gemini, and Claude

Responsible for SEO and AEO audits of all types (technical, content, keyword, schema/structured data, entity, etc.)

In-depth understanding of technical SEO, including site speed optimization, hosting ramifications, HTML optimization, image optimization, minification, etc.

In-depth understanding of onsite SEO, including internal linking, page structure, URL structure, etc.

In-depth understanding of off-site SEO, including external linking, etc.

Structuring content for AI extraction, answer-first formatting, semantic/atomic chunking, Q&A headings, FAQ blocks, and concise machine-readable copy

Implementing structured data (Schema.org) such as FAQPage and other markup that supports retrieval and citation in AI answers

Entity-based optimization — building semantic relevance and consistent entity signals so AI systems can reconcile and trust the brand

Monitoring AI visibility — tracking brand citations, mentions, and share of answers across major answer engines, and iterating on content that underperforms

Good working knowledge of WordPress and SEO/AEO tools such as Semrush, Ahrefs, Google Analytics (GA4), Google Search Console, KWFinder, Screaming Frog, and AI citation-tracking platforms (e.g., Profound or similar)

Represent Bullseye as an SEO and AEO expert by demonstrating knowledge, strategies, and tactics during client meetings

Provides analysis on monthly and quarterly reporting for SEO clients, including AI visibility and citation metrics

Train co-workers on SEO and AEO (onsite, offsite, content, technical, and answer engine optimization)

Presents SEO and AEO strategies directly to clients, translating complex search concepts into clear recommendations

Requirements

7+ years of relevant digital agency experience

Bachelor's Degree

Demonstrated experience or strong working knowledge of AEO/GEO/LLMO and how AI answer engines surface and cite content

Outstanding internal and external communication skills

Work well in a fast-paced environment and be able to adapt to different types of inquiries

Be a fast, flexible, and effective problem solver

Analytical

Be proactive and self-motivated

Demonstrate the ability to work quickly and efficiently with various internal and external resources

Strong goal orientation and a love for seeing a project completed

Enthusiasm

A strong desire to constantly learn, develop, and improve (especially as AI reshapes search)

A love for being part of a team

The ability to work well with others, and have a positive attitude while working in a fun, creative environment

Performs other duties as assigned

Additional Knowledge, Skills, and Abilities

Conversion Rate Optimization (Heat Mapping and A/B Testing)

Familiarity with Retrieval-Augmented Generation (RAG) concepts and how AI systems chunk, retrieve, and synthesize content (a plus)

ORM

MarTech

GA4

Experience in Paid Search in Google and Microsoft is a plus

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